10 impressive event industry stats and what they mean for event planners in 2019
1.
Statistics:
Event software helps businesses save on average 223hours per year.
(source)
What's behind the numbers:
Time is money, right? Well, it turns out that by investing in event managementsoftware, you will indeed save a lot of money. But how exactly? The truth isthat you can increase the productivity of the team and save time and money ateach stage of the process – from the creation of the initial plan to thepost-event evaluation. Some of our customers shared with us that they’vemanaged to increase their efficiency by up to 30%!
2.
Statistics:
86% of event marketers believe that technology canhave a significant positive impact on the success of their events.
(source)
What's behind the numbers:
We talk to event professionals daily, and their feedback on event managementsoftware is more than positive. Therefore, we are not surprised at all by theresults of this survey. An all-in-one event software solution can help you atevery stage of event planning – with it you can optimize processes, improve theengagement, delight attendees, save time and money, and much more.
3.
Statistics:
In 2018, only 9% of event software adopters were using all-in-one tools. Now, over 36% prefer them over multiple solutions.
(source)
What's behind the numbers:
In the early days of event management software, event professionals preferredusing different software for different purposes. It made sense at that momentbecause some companies did specialize only in ticketing, while others were goodat project workflow management or building mobile event apps. However, this hasmany downsides – not only you have to pay more, using different providers, butvery often the various software solutions don’t work well together. The biggesthurdle from a practical point of view is that event managers cannot make use ofall the data that is gathered if there isn’t one unified database.
All-in-one solutions are undoubtedly the future of event managementsoftware. But, of course, they differ too. This is why we advise you to requesta demo before you decide which event software company to choose as apartner. The main modules that you should look for are Project WorkflowManagement, Event Management, and Mobile Event Apps (all available in Meetingbox).
4.
Statistics:
Event planners prefer operational excellence overgimmicks. The event management software categories that saw the mostsignificant gains in 2019 are Project management tools (+24%), Check-in apps(+18%), Team communication tools (+13%).
(source)
What's behind the numbers:
Event software isn’t something fancy. You don’t buy it to show off. Of course,you can (and you will) impress attendees, but design alone is not enough. Eventprofessionals invest in software to automate monotonous tasks, to improve teamcommunication, to make events more interactive, to improve attendeesatisfaction and to collect useful data for post-event analysis. Ourrecommendation for you here is to go into detail before purchasing. Which arethe specific features of the software? How exactly do they work? Could they beadapted to your needs? Does the company offer 24/7 support? These are just someof the questions that you need to get answered before purchasing a particularevent management software.
5.
Statistics:
The number of event websites expands each year withup to 52%, while the number of mobile apps created has more than doubled since2017.
(source)
What's behind the numbers:
In 2019, having an event website is a must. In fact, most attendees expect froman event to have a mobile app too. The good news for event planners andmanagers – this doesn’t have to cost you a fortune anymore. Some all-in-onesoftware solutions make building an event website and even a mobile event app achild’s play. For example, with Meetingbox you can prepare beautiful websites andmobile event apps, tailored to your needs, in just a few hours thanks to thestylish templates and the easy to use drag-and-drop online editor. What’s evenmore impressive is that no coding or design skills are required.
6.
Statistics:
The average return of investment (ROI) for eventsis 25-34%.
(source)
What's behind the numbers:
Most events, excluding the internal ones, have to bring in money. And, as thissurvey shows, if done right, events could be extremely profitable. However, youcannot tell how successful your event is if you cannot precisely measure allcosts and incomes. An all-in-one event management software could beuseful here too if it has modules, allowing you to sell tickets, trackexpenses, and make detailed reports.
7.
Statistics:
With 82%, networking is the main reason for peopleto attend corporate events.
(source)
What's behind the numbers:
Of course, there are many reasons to visit a corporate event – to learn thelatest trends in your industry, to get inspired, to see and hear what thebrightest minds in your field have to say, etc. However, networking has alwaysbeen at the top of this list. Modern technologies make connecting with peoplefrom around the world easy and extremely accessible, but they cannot replacethe face-to-face interaction that events offer. On the other hand, technologycan broaden the networking possibilities on-site – modern mobile event appshave innovative matchmaking features and provide additional options forcommunication one-to-one.
8.
Statistics:
The meetings and events industry is growing at asteady 8% rate.
(source)
What's behind the numbers:
Many surveys show that event professionals love their jobs. Despite all thethings that could go wrong (and do go wrong), and the high levels of stress.Because almost always there is a rewarding happy ending. Event planners andmanagers can see the impact of their efforts and enjoy the results ofsuccessful events.
The constant growth of the industry means that new people will enter theevent business. But at the same time, all event professionals haveexponentially more work to do. To avoid even higher stress levels, they have noother option but to turn to event software. Which is actually a good thing,because the right event software solution can help you increase your efficiencyby up to 30%.
9.
Statistics:
79% of event planners want an event app that isquick and easy to set up. They also expect it to work offline (67%) and to haveengagement features such as live polling and Q&A (62%).
(source)
What's behind the numbers:
Making a mobile event app is not what it used to be – you don’t need to hiredevelopers, designers, and someone to import and edit your content. And mostimportantly – you don’t have to break the bank anymore if you want a beautifuland up-to-date app. With Meetingbox you can easily set up your mobileevent app by yourself and take advantage of more than 50 exciting features thatare included in the event package. Besides standard features like Schedule,Speakers, and Floorplan, all Meetingbox apps have great interactive features,including Live Polling, Activity Feed, Push Notifications, Chat, and many more,where the essential ones also work offline.
10.
Statistics:
59.9% of event planners say that technology givesthem more time for strategic thinking.
(source)
What's behind the numbers:
Event planning is amongst the most creative jobs today. Event professionalshave to constantly come up with unique concepts and find solutions tounexpected problems 24/7. At the same time, they have to deal with ticketing,financial issues, coordination of team members, and many other exhausting tasksthat could easily be automated, allowing event professionals to spend more timestrategizing and being creative. It comes as no surprise that planners who havealready used some type of event management software cannot imagine organizingevents the old fashioned way.
