When you only use LinkedIn for networking purposes, you might miss out on valuable opportunities to broaden your industry knowledge. If you follow specific individuals, who share insightful articles from outside your field, you could expand your understanding and gain wisdom from diverse perspectives. These individuals are commonly known as ‘thought leaders’, and within the realm of event management, they play a crucial role in shaping the future of event planning and management. Not only have they mastered their respective markets or industries, but they have also earned the trust and respect of their communities as industry insiders and decision-makers. Thankfully, LinkedIn, being the go-to professional social hub, provides an ideal platform to discover and follow such thought leaders and consume their content.
Here are 4 Event Management ThoughtLeaders to follow on LinkedIn:
1. Julius Solaris
Julius Solaris, Event Industry Speaker andEntrepreneur. Recognized as one of the most influential individuals in the meetings industry, Julius shares invaluable tips on event psychology and utilizing visual aids, such as factsheets and infographics. For example, he offers practical insights on persuasion techniques in event marketing.
In addition, Julius often provides tips on innovative networking approaches and effective event design strategies as illustrated in his post below:
2. Victoria Matey
Victoria Matey, co-founder of MateyEvents, is an award-winning event consultant and speaker specializing in event psychology. With over 16 years of experience, Victoria actively shares scientific articles on LinkedIn, providing valuable insights and strategies to increase event revenue and create impactful designs. She hosts ‘What if I told you’, her own podcast, which delves into event psychology, and is also a frequent guest on event-related podcasts. Through her engaging content, Victoria offers practical examples and guidance on various topics, such as creating pleasant waiting experiences, designing brain-friendly spaces, and fostering psychological safety at events.
In a recent podcast shared on her LinkedIn page, Victoria shared a valuable insight about improving the waiting aspect during events. She used an example from Disney, highlighting their approach of creating interactive spots in queues, ensuring the waiting time passed pleasantly. This concept of providing an interlude before reaching the main experience could be applied to events, such as having photo points or interactive elements in queues.
Victoria also offers helpful infographics, as shown in this example, which focuses on science-backed strategies to enhance the wellness aspect of events.
3. Tahira Endean
Tahira Endean, Events Advisor at SITE, is passionate about designing people-centric, purpose-driven events. With a multitude of event management certifications, Tahira's LinkedIn posts focus on experiential events, immersive meeting design, and event technology. Her valuable resources, like the following report exploring guiding principles for event design, provide a roadmap for creating meaningful experiences.
4. MigueI Neves
Miguel Neves, Editor-in-Chief for Skift Meetings, hosts a publicLinkedIn group called ‘Event Planning & Event Management’. This group serves as a platform for event professionals to exchange insights and ideas. Miguel's posts shed light on relevant industry topics, such as combating burnout and designing restorative meeting experiences. His collaborative guide with ArizonaTourism offers actionable strategies for incorporating nature, outdoor activities, and digital detox into events.
By following these thought leaders on LinkedIn, event professionals can expand their knowledge, draw inspiration, and stay ahead of the evolving event industry landscape. These thought leaders are actively shaping the future of event management through their expertise, insights, and engaging content, andLinkedIn provides the ideal platform for you to connect with them.